The objective of this component is to setup a permanent marketing infrastructure in towns as well as on established tourist circuits in the form of way-side amenities to provide direct marketing facilities to the handicrafts artisans/handloom weavers to enable them to sell their products round the year and to a wider target audience (or customer segment). The mini urban haat will have at-least 10 stalls and an area of not less than 1000 sq mt. . The implementing agencies will be encouraged to form SPVs with active participation of the various agencies dealing with promotion of Tourism, Culture, Food, Processing Industry, etc., involving the tour operators, hotel operators in addition to those dealing with handloom and handicrafts for broad basing and ensure utilisation of facilities for long duration for management and day-to-day running of the same. At the time of scrutiny of the proposals, the implementing agency will be asked to submit the Detailed Project Report [DPR] containing such elements as management and maintenance scheme, source of funding, revenue model, etc. The implementing agency will be required to sign Memorandum of understanding specifying quantified deliverables.
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